Sulpicio Lines PR..

As days passed after M/V Princess of the Stars capsized in rough waters during a typhoon, the public witnessed how Sulpicio Lines handle the crisis. As I heard the news there was an initial sympathy message that was sent to media outfits. The families of the victims were mad because the officials of the company were failed to give them enough information about the search and rescue operation. In this kind of situation, it is important that the company is accessible to those who need information the most, there should be an update every so often on the details of what the company is doing. For me, Sulpicio Lines needs to get the most sympathetic spokesperson that is effective in responding to questions from the press and the relatives. It’s also advisable if the company have set up a waiting area for the relatives of the victims and give them ample supply of basic needs, provide grief counseling, letting them to attend masses, offer tributes or gave them free flowers, In this ways, the company can show their sympathy in the tragedy. The spokesperson should credibly show that Sulpicio Line is a caring and responsible company and it don't want people to die. He should also explain the side of the company and why they should be trusted again, without giving them false hopes. One of the initial statements of Sulpicio Lines was that P200,000 was allotted for the families of each victim. It seems that the Sulpicio Lines are just equating the value of life with money. They are portraying themselves as a company with no heart, and just showing off their pockets. They need to do everything if they still want their customers to come back and patronize them again after this crisis. Future judgment on the company will largely be on the company’s conduct during the crisis